I don't normally do a posts directly to wedding professionals but The Business of Weddings Ireland is something I am passionate about and know that in order to be understood and really tell you what it is about that I should write about it. Tell you the whys and what fors instead of just giving you the basic information and sending you to the website.

Firstly and mainly, we are not going to sell you anything. We are going to talk. Talk about becoming better. Talk about marketing. Not advertising. Marketing. And today, one of the best marketing platforms is networking. In person and with social media. Networking is creating a dialogue. Talking weddings. That is what we are going to do. Talk. Marketing. Networking. Educating. Weddings. Growing business. Together. Better.

The conference came about because I want to attend a conference like The Business of Weddings Ireland and couldn’t find one - A conference for wedding professionals given by wedding professionals. I know another seminar is held regularly now and is billed as a wedding marketing seminar. The speakers were business experts and great businessmen but  not specifically for weddings. In fact last year {for the first time} they had one wedding marketing professional and it was my speaker from last years Business of Weddings. You see in actuality, they are marketing to you. You were their market. If you are in the wedding industry {and I don't think you would be reading this if you weren't} you know that marketing and selling to brides is more delicate. You are selling them an emotion. A feeling. A dream.

So I couldn’t find a conference or national wedding networking event that I wanted to attend here in Ireland so I decided I’d do it myself.

But it’s not about me. I am not a speaker and I am certainly not a wedding marketing expert. I do not proclaim to be. I am learning and growing and adapting, just like all of you. I have done my research and learned a lot but I need more. More knowledge and more contacts. I need and want to grow my business and grow within the wedding community and meet more people in the industry. I also love networking events and think it is vital for us to meet each other where ever we are in the country. We are in this together!

Last year, the first year of the event, I met some amazing people and made great connections with others in the wedding community who are like-minded and passionate and supportive. It is so exciting! Imagine what we can do when 40 of us {or more!} get together.

Also something that needs to be pointed out is that I tried really hard to make this affordable. I have no sponsors, and no backing, just your support. This is not a money making venture. This is a sincere desire to see people with  passion in what they do to come together. If I could do it for free I would.

So the bottom line is the mission statement: “ The mission of the conference is to inspire and assist small wedding businesses to maintain excellence through education and collaboration.”

I really really hope to meet you there!

Annie

Live, Love, Laugh and Dream!
 


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    Welcome!

    I'm Annie. A Wedding Planner and the organizer of The Business of Weddings Ireland.
    I'm not a marketing person and am not an expert in sales or PR. I don't even like the sales part of my business {unfortunately} but I do want to make my wedding business better and meet and maintain good relationships with people in the industry. That is what The Business of Weddings Ireland is about and here is where I share a few things about that.

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